Philippine Travel Mart returns to SMX Convention Center, showcasing the country's top destinations, cultural heritage, and travel innovations in one major event.
The 36th Philippine Travel Mart will take place from September 5 to 7, 2025 at the prestigious SMX Convention Center in Manila, bringing together tourism professionals, stakeholders, and enthusiasts for an unparalleled celebration of the country's vibrant tourism industry. Organized by the Philippine Tour Operators Association (PHILTOA), this event is set to showcase the rich diversity of the Philippines' travel and tourism offerings, from unique destinations to innovative tourism products.
Founded on June 12, 1986, PHILTOA is a non-stock, non-profit organization dedicated to promoting and advocating responsible tourism. It includes a diverse membership comprising travel agencies, hotels, resorts, transportation companies, handicraft stores, and other tourism-related establishments. With a mission to support the growth of the tourism sector, PHILTOA works toward making a substantial contribution to the nation's economic development through both inbound and domestic tourism.
PHILTOA is committed to enhancing Philippine tourism by building strong global and national alliances with tourism-related associations and organizations. The association aims to create an environment where its members can flourish through proactive education, product development, and networking opportunities. By promoting responsible tourism and ethical practices, PHILTOA ensures that the industry thrives sustainably.
PHILTOA's primary objectives include:
PHILTOA offers various membership levels to suit different entities within the tourism sector:
PHILTOA's committees play a vital role in driving the organization's strategic initiatives:
At the Philippine Travel Mart, attendees can look forward to:
With PHILTOA's continued efforts to strengthen the Philippine tourism industry, the 36th Philippine Travel Mart promises to be a dynamic and essential event for anyone involved in the tourism sector, from local stakeholders to international tourism professionals.
Mark your calendars for September 5-7, 2025, and be part of this groundbreaking event that will define the future of Philippine tourism.
As 2024 nears its conclusion, the Philippines is facing a considerable shortfall in foreign tourist arrivals, raising concerns about the recovery of its tourism sector. The Philippine Department of Tourism (DoT) had set an ambitious target of 7.7 million foreign arrivals for the year. However, recent data, released on November 1, 2024, reveals that the country is still significantly behind this target.
According to the latest statistics, the Philippines has fallen short by approximately 4,879,022 tourists, highlighting a significant gap between the current tourist numbers and the original target. This shortfall has raised questions about the pace and sustainability of the country's tourism recovery, especially after the challenges posed by the COVID-19 pandemic, which severely impacted global travel.
The DoT has previously expressed optimism about the country's recovery, citing efforts to diversify tourism offerings, enhance infrastructure, and promote international and domestic travel. Yet, the data suggests that despite these initiatives, the anticipated growth in tourist arrivals has not materialized as expected.
Several factors may be contributing to the slower-than-anticipated recovery, including global economic uncertainties, changing travel preferences, and ongoing regional competition. In addition, some markets remain hesitant to return to international travel due to lingering concerns about health and safety.
As the country continues to focus on attracting tourists through various promotions and events, there remains a pressing need to reassess strategies and recalibrate expectations for the remainder of the year. The Philippines' tourism industry will likely require further adaptation to regain momentum and achieve long-term growth. The current performance underscores the need for continued efforts to enhance the country's appeal to international visitors.
Ninoy Aquino International Airport (NAIA)
Ninoy Aquino International Airport (NAIA), also known as Manila International Airport (MIA), serves as the primary international gateway to the Philippines, catering to both domestic and international travelers. Located strategically between the cities of Pasay and Parañaque, approximately 7 kilometers (4.3 miles) south of Manila and southwest of Makati, NAIA is a key transit point for visitors traveling to Metro Manila and beyond.
As the busiest airport in the Philippines, NAIA is a hub for several major Philippine airlines, including Philippine Airlines (PAL Express), Cebu Pacific, AirSWIFT, and Philippines AirAsia. Additionally, it functions as the base of operations for Cebgo. The airport is renowned for its significant role in welcoming international tourists and serving as the main point of entry for those attending major events like the Philippine Travel Mart.
Renamed after the former Philippine senator Benigno "Ninoy" Aquino Jr., who tragically lost his life at the airport in 1983, NAIA is managed by the Manila International Airport Authority (MIAA), an agency under the Department of Transportation (DOTr). The airport's operations have recently been streamlined under the management of the New NAIA Infrastructure Corporation (NNIC), a subsidiary of San Miguel Corporation.
NAIA's strategic position and accessibility make it the ideal airport for visitors traveling to the Philippine Travel Mart, ensuring a smooth and convenient arrival experience for all attendees.
For attendees of the 36th Philippine Travel Mart, scheduled from September 5-7, 2025, Manila serves as the primary entry point into the Philippines. The Philippine Airlines (PAL) group, comprising Philippine Airlines (PAL) and its regional subsidiary PAL Express, operates extensive domestic and international flights into Ninoy Aquino International Airport (NAIA), the country's main international gateway.
Philippine Airlines, the national flag carrier, offers both domestic and international flights to and from Manila. Travelers can book flights directly through the official PAL website.
PAL Express, a fully owned subsidiary of Philippine Airlines, operates domestic flights connecting Manila with various regional destinations. Flights are often ticketed by PAL but operated by PAL Express, providing convenient connections for travelers attending the Philippine Travel Mart.
Upon arrival at Ninoy Aquino International Airport (NAIA), passengers will be directed to the appropriate terminal based on their airline:
For real-time flight information, including departures and terminal assignments, passengers can refer to the official NAIA flight status page.
Travelers planning to attend the Philippine Travel Mart can utilize these airlines for convenient access to Manila, ensuring a smooth journey to the event.
If you're planning to attend the 36th Philippine Travel Mart in Manila from September 5-7, 2025, here are ten exceptional restaurants to consider for your dining experience:
Located within the Sheraton Manila Bay, Manila Bay Kitchen offers a diverse selection of international dishes in a welcoming atmosphere. Guests can enjoy à la carte options or indulge in their buffet spread, which includes breakfast, pre-dinner happy hour, and Sunday brunch.
Situated atop the historic Bayleaf Hotel in Intramuros, the Sky Deck provides panoramic views of Manila's skyline. Guests can savor Filipino and international dishes while enjoying live acoustic performances during weekends.
Known for its lavish buffet, Café Ilang-Ilang offers themed nights featuring international cuisines. It's an ideal spot for both casual dining and special occasions, providing a rich culinary experience in a luxurious setting.
Located along Manila Bay, Harbor View Restaurant is renowned for its seafood offerings and Filipino dishes. The restaurant's ambiance is perfect for enjoying sunset views while dining on fresh seafood and traditional Filipino fare.
Nestled in the heart of Intramuros, Ilustrado combines Spanish and Filipino culinary traditions in a historic setting. The restaurant's elegant décor and diverse menu make it a favorite among both locals and tourists.
Market Café offers a buffet that showcases a variety of international and local dishes. Located in the New Coast Hotel, it provides a comfortable dining experience with a wide selection of food options.
Situated in Intramuros, Barbara's Heritage Restaurant is known for its traditional Filipino and Spanish dishes. The restaurant also features cultural performances, offering guests a taste of Filipino heritage alongside their meals.
Located in Ermita, Estoria Manila serves a fusion of Filipino and contemporary cuisines. With its elegant ambiance and artistic décor, it's an excellent choice for both casual dining and special events.
A staple in Filipino dining, The Aristocrat is celebrated for its classic Filipino dishes, particularly its barbecue offerings. Its long-standing reputation makes it a trusted choice for authentic Filipino cuisine.
Known for its innovative approach to Filipino cuisine, Out Of Nowhere Kitchen offers a modern twist on traditional dishes. It's a great spot for those seeking a unique culinary experience in Manila.
These restaurants not only offer delectable dishes but also provide a glimpse into the rich culinary traditions of the Philippines. Whether you're looking for a fine dining experience or a casual meal, Manila's diverse food scene has something to satisfy every palate.
If you're planning to attend the 36th Philippine Travel Mart from September 5-7, 2025, here are ten hotels in Manila offering a range of accommodations, from luxury to budget-friendly options:
A 5-star hotel located along Roxas Boulevard, offering modern amenities and stunning views of Manila Bay. It's within walking distance of Intramuros and the Philippine International Convention Center.
Situated near Manila Bay, this 5-star hotel features spacious rooms, a free-form pool, and a spa. It's close to shopping centers and cultural attractions.
Located in the historic Binondo district, this hotel offers modern accommodations with easy access to Chinatown and nearby attractions.
A boutique hotel blending Filipino-Spanish design with modern luxury, situated along Roxas Boulevard with views of Manila Bay.
Located in the heart of Binondo, this hotel offers comfortable rooms and convenient access to Manila's business and cultural districts.
Situated in Malate, this 3-star hotel features spacious suites with kitchenettes, ideal for both short and long stays.
An aquarium-themed hotel offering unique rooms with floor-to-ceiling windows and views of Manila Bay or marine life.
A historic 5-star hotel located in Rizal Park, known for its colonial architecture and luxurious accommodations.
A boutique hotel within the historic walls of Intramuros, offering panoramic views of the city and Manila Bay.
A budget-friendly hotel located near Manila Bay, offering clean and comfortable rooms with easy access to shopping and dining options.
These hotels provide a variety of options to suit different preferences and budgets, ensuring a comfortable stay during the Philippine Travel Mart.
If you're visiting Manila for the 36th Philippine Travel Mart or simply exploring the city, here are some must-see tourist attractions:
Intramuros, the historic walled city of Manila, is one of the oldest districts in the Philippines. Known for its well-preserved Spanish-era architecture, it is home to important landmarks such as the San Agustin Church and Manila Cathedral. Visitors can explore cobbled streets, historical museums, and take a ride in a kalesa (horse-drawn carriage) to experience the charm of the area.
Located within Intramuros, Fort Santiago is a historic citadel that has played a significant role in Philippine history. The fort is a site of national importance, particularly for its connection to José Rizal, the national hero, who was imprisoned there before his execution. It offers beautiful views of Manila Bay and houses museums and exhibits about the country's struggle for independence.
Also known as Luneta Park, Rizal Park is a historic urban park located in the heart of Manila. It is dedicated to José Rizal, the Philippines' national hero, and is the site of his execution in 1896. The park is a popular spot for locals and tourists alike, offering expansive gardens, monuments, and the Rizal Monument, which honors Rizal's legacy. Visitors can also enjoy boating in the park's lagoon or explore the nearby National Museum Complex.
These landmarks are essential stops for anyone looking to experience Manila's rich history and cultural heritage.
The Philippine Travel Mart at SMX Convention Center successfully brought together industry leaders, local communities, and travelers to celebrate the country's vibrant tourism. The event showcased the Philippines' diverse destinations, rich cultural heritage, and innovative travel services, firmly positioning the nation as a leading tourism hub in Southeast Asia.