When people call large insurance brokerages seeking free assistance in choosing Medicare Advantage plans, they're often offered assurances such as this one from eHealth: "Your benefit advisors will find plans that match your needs -- no matter the carrier."
About a third of enrollees do seek help in making complex decisions about whether to enroll in original Medicare or select among private-sector alternatives, called Medicare Advantage.
Now a blockbuster lawsuit filed May 1 by the federal Department of Justice alleges that insurers Aetna, Elevance Health (formerly Anthem), and Humana paid "hundreds of millions of dollars in kickbacks" to large insurance brokerages -- eHealth, GoHealth, and SelectQuote. The payments, made from 2016 to at least 2021, were incentives to steer patients into the insurer's Medicare Advantage plans, the lawsuit alleges, while also discouraging enrollment of potentially more costly disabled beneficiaries.
Policy experts say the lawsuit will add fuel to long-running concerns about whether Medicare enrollees are being encouraged to select the coverage that is best for them -- or the one that makes the most money for the broker.