The company is helping to launch the first "digitally native" airline, Riyadh Air, later this year, he said.
In June, my children and I flew from Singapore to Texas to visit family.
Several weeks later, we met up with my husband in New York City. Then I flew, solo, back to Asia, later followed by my husband. Eventually the kids returned with a set of grandparents in tow.
All in, our summer trip took seven separate bookings to pull off -- a twisted mix of one-way tickets and return trips -- sometimes among people on the same flight.
But the flexibility needed to avoid this booking ordeal, which took half a day to execute, is not only possible -- it exists today, said Alex Mans, CEO of the travel tech company Flyr.
His company aims to transform airlines from reservation system operators to modern digital retailers that function more like Amazon and Spotify, he told "Squawk Box Asia" Friday.