Primis, a video discovery platform that serves such publications as Business Insider, The Independent, and Reach, has formed an expanded partnership with VideoElephant, a video content library.
The partnership allows Primis to "widen our content offerings without compromising on quality for our publishers," says Eylon Kadish, content manager at Primis. "Additionally, this collaboration streamlines our workflow, enabling us to curate and deliver the most engaging content with ease."
The new arrangement combines Primis's trechnoloy with VideoElephant's collection of over 4 million videos from 1000+ creators, It facilitates enhanced contextual targeting and content curation, while addressing challenges such content scarcity, targeting accuracy, and declining user engagement, Primis claims.
"This partnership comes at a crucial time for the industry," says Toar Mekaiten, Chief Revenue Officer of Primis,
It allows brands to "fully leverage the potential of contextual targeting without being constrained by content limitations or costs," Mekaiten adds.
Emma McGuire, head of revenue ops for VideoElephant, adds that publishers can deliver highly relevant content to their audiences at scale."