Health organisations in Shropshire are investing in new initiatives to persuade children not to start vaping - and encourage adults to quit.
Telford & Wrekin Council could see a "smoke free alliance" between police, councils and health bodies, according to its director of public health Helen Onions.
The council spent £466,000 in 2024/25 on smoking cessation services and an additional government grant of £274,000 is being given this year to cut the number of people smoking, a meeting was told.
"We need to do more to engage, we need more quitters to set a quit date," Mrs Onions said.