ThinkAnalytics, the global leader in video content discovery and persaonalization, announced that Dish TV India, the leading content distribution company, has chosen ThinkMediaAI to provide personalized recommendations across its Watcho OTT platform.
ThinkMediaAI will allow Dish TV to enhance the viewing experience and drive increased user engagement and subscriber loyalty. ThinkAnalytics' comprehensive ThinkMediaAI product suite includes personalised content discovery, search, editorial curation, UX orchestration, A/B testing and business insights.
ThinkAnalytics will provide search and personalised content discovery across more than 24 OTT apps on Watcho's OTT aggregation platform as well as live TV. Dish TV will take advantage of ThinkMediaAI's massive scalability to meet the requirements of millions of paying subscribers as well as supporting 12 different languages.
ThinkMediaAI will strengthen Watcho's evolution from a content aggregator to a comprehensive entertainment platform that offers curated and immersive experiences. And, as Watcho's library is boosted with more international and regional titles, ThinkMediaAI's industry-leading metadata enrichment ensures the highest quality recommendations and discovery, even when viewers are interested in niche local language dramas.
Using ThinkMediaAI's real-time profiling and dynamic UI with rail positioning and trending content tailored to the user, Watcho viewers will have a personalized user experience on every device. At the same time, the editorial and curation team will have improved decision making based on new insights and intelligence about viewing behaviour trends and content investments. They will also be able to increase efficiencies with A/B testing and automation tools that optimize editorial workflows and accelerate time-to-market for new content and campaigns while minimizing dependency on engineering resources.